Privacy Policy for Viagra Connect

Information You Provide Directly

• Name
• Date of birth
• Gender
• Email address
• Postal address
• Telephone number
• Payment and transaction details
• Medical or health information relevant to treatment suitability
• Prescription or consultation information
• Communications and correspondence with us

Information Collected Automatically

When you visit our website, we may automatically collect:

• IP address
• Browser type and version
• Device information
• Operating system
• Referral source
• Time zone settings
• Website usage information
• Cookie and tracking data

We process this information only where necessary:

• To provide healthcare services
• To assess suitability for treatment
• To dispense pharmacy products
• To comply with healthcare and pharmacy regulations
• To protect patient safety

The lawful bases we rely on include:

• Article 6(1)(b) UK GDPR — performance of a contract
• Article 6(1)(c) UK GDPR — compliance with legal obligations
• Article 6(1)(f) UK GDPR — legitimate interests
• Article 9(2)(h) UK GDPR — provision of health or social care
• Article 9(2)(a) UK GDPR — explicit consent where applicable

We use your information to:

• Process and fulfil orders
• Provide online pharmacy services
• Conduct medical suitability assessments
• Verify identity and age where required
• Provide customer support
• Manage prescriptions and consultations
• Prevent fraud or misuse of services
• Improve our website and services
• Meet legal, regulatory, and professional obligations
• Communicate with you regarding orders, consultations, or services

We will only send marketing communications where:

• You have consented to receive them; or
• We are legally permitted to do so.

Marketing communications may include:

• Product updates
• Health awareness campaigns
• Promotions and offers
• Service announcements

You may unsubscribe from marketing communications at any time by:

• Clicking the unsubscribe link in emails
• Contacting us directly

We may share your information with trusted third parties where necessary to operate our services, including:

• Payment processors
• IT and hosting providers
• Delivery and courier services
• Pharmacy and dispensing partners
• Healthcare professionals
• Identity verification providers
• Regulatory authorities where legally required

All third parties are required to:

• Keep your data secure
• Act only on our instructions
• Comply with UK data protection law

Where international transfers occur, we ensure appropriate safeguards are in place, including:

• UK adequacy regulations
• International Data Transfer Agreements (IDTAs)
• Standard contractual clauses

Our website uses cookies and similar technologies to:

• Operate essential website functions
• Remember user preferences
• Improve website performance
• Analyse visitor behaviour
• Measure marketing effectiveness

We may use analytics and advertising technologies including:

• Google Analytics 4 (GA4)
• Meta Pixel
• Cookie consent management tools

You can manage cookie preferences through:

• Our cookie banner
• Your browser settings

We maintain appropriate technical and organisational measures including:

• Secure hosting environments
• SSL encryption
• Access controls
• Staff confidentiality obligations
• Monitoring and security procedures
• Secure payment processing

We retain personal information only for as long as reasonably necessary to:

• Provide our services
• Comply with legal and regulatory obligations
• Resolve disputes
• Enforce agreements

Certain consultation or eligibility processes may involve automated checks designed to:

• Verify age and identity
• Assess order eligibility
• Detect fraud or misuse